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Shona Joy
STORY
Shona Joy is one of Australia’s leading premium fashion brands. Shona began selling her hand painted designs at Bondi and Paddington markets in 2000. From humble beginnings, the brand has continued to grow and evolve.
THE SERVICES
Strategic Consulting
Online Advertising
Customer Lifecycle Marketing
Affiliate Marketing
100%+
Customer Growth
300%
Sales Growth
THE CHALLENGE
Shona Joy is stocked in boutiques around the country and leading Australian retailers like THE ICONIC, besides international retailers like Harrods, Revolve, Intermix & Bloomingdales. While wholesale retail performance was excellent, the brand was looking to drive growth in direct to consumer sales through their own channels.
THE SOLUTION
We knew Shona Joy was a market leader in the bridesmaid space and evening wear dresses. Through our initial audit and conversations, we could clearly see that e-commerce could be the catalyst the brand needed to accelerate growth in other categories. We worked with the talented team at Shona Joy to grow the customer base through online advertising. We also worked on establishing a customer lifecycle strategy that ensured a positive customer journey that was true to the brand. We’re also building and affiliate network to expand sales further.
THE RESULT
The team have seen amazing sales and new customer growth which has been empowering and allowed them to connect directly to the customer.
Shona joy
Product Designer, Untitled
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