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Peony
STORY
Peony cares deeply about the environment and community. They deliver collections that pioneer sustainability. Every peony fabric is made from recycled materials. The result is premium quality swimwear that’s beautiful and good for the environment.
THE SERVICES
Strategic Consulting
Online Advertising
Customer Lifecycle Marketing
Affiliate Marketing
100%+
Customer Growth
400%
Sales Growth
THE CHALLENGE
Peony is one of Australia’s leading sustainable brands. The Brandis stocked by leading retailers in Australia like THE ICONIC and David Jones and major international retailers like Net-a-Porter, Harrods, Bloomingdales, Saks Fifth Avenue among others.
THE SOLUTION
When we first met the team and evaluated the brand, we had no doubt that the brands values and beautiful products would resonate with wider audience. We worked towards establishing the brand’s own online store as their primary sales channel, giving them a direct connection with their customer and more profitable growth.
THE RESULT
Since 2019, online sales have increased very significantly. We’ve managed to expand the brand’s direct customer base and sales have increased more than 400% in this period.
WHAT THEY SAID
“The Amplifyr team have a deep understanding of marketing at all levels, as well as the way it plays into the big picture. They are thorough, supportive and very easy to work with. We feel very fortunate to be working alongside Amplifyr and plan to continue to do so for the long term” – Becky Morton (Owner & Director – Peony Swimwear)
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Peony
Product Designer, Untitled
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